Corporate Redesign at MTS-Kehrmaschinen

Same color, new logo, new slogan and new website – this is how MTS-Kehrmaschinen presents itself at the beginning of the new year 2023. After 30 years of existence of the company, a new brand and website now provides a breath of fresh air. In keeping with the new corporate design, the company is adapting its digital look and embarking on a whole new, and in some cases unknown, era of internet presence.

Corporate Redesign

MTS is planning a big change: In the future, the small company from the Odenwald region will rely on a new, modernized brand presence. The redesign of the company started with the live launch of the new website and the presentation of the new logo and slogan.

Except for a few, minor details, the two designs resemble each other very little. Modern fonts, an inspiring, recognizable logo and a new tagline, is meant to re-energize the brand and its web presence. A heavily modified design and a modernized slogan were deliberately chosen to reflect the company's values of innovation, individuality, and foresight. Because that is what we stand for.

It was long overdue to modernize our brand and internet presence to meet today's modern and digital customers. But: We did it, and hope you like our new corporate design and website as much as we do!

Website Relaunch

The new corporate design was accompanied by the website relaunch: The internet presence of the sweeper manufacturer MTS shines in new splendor. The new brand identity was followed by a changed internet presence at the same time. Thus, the digital look was not only to be changed, but also adapted to the digital era.

The goal was to make the website as informative, user-friendly and modern as possible. Changes to the page and navigation structure, as well as improvements to the content and smartphone compatibility, should improve usability and provide an intuitive user experience for customers.

New functions, such as the search function or provision of comprehensive information and materials for potential customers, advertising consultants and journalists, should also help. In this way, all users will be able to access documents quickly and easily in the future and save time.